A dual practice in business development consulting and bespoke travel advisory — built on 20+ countries traveled across South America, Southeast Asia, and Oceania, for founders who need a sharper strategy and travelers who want a trip actually worth planning.
Go-to-market plans, partnership sourcing, and revenue strategy for teams ready to scale.
Routes built from 20+ countries of firsthand travel across South America, Southeast Asia, and Oceania.
I'm Alex — everyone calls me Alex. I've always thought a good strategy and a good trip are built the same way: a clear destination, a realistic route, and no wasted moves.
I'm based in Melbourne and split my time between two things I genuinely love: helping small brands find their next stage of growth, and planning travel for people who'd rather spend their time living the trip than researching it.
I've built itineraries across more than 20 countries, spanning South America, Southeast Asia, and Oceania — the kind of ground-level knowledge that doesn't come from a search results page. On the business side, I work with founder-led brands on marketing and go-to-market strategy — practical, hands-on work with people who need a plan they can execute Monday morning.
Different clients, same discipline: listen first, plan carefully, deliver something that actually gets used.
For founders and small teams who need a clear-eyed strategy and someone to help execute it.
Research, positioning, and a phased plan for entering a new market or segment.
Identifying, approaching, and negotiating with the right partners for your stage.
Building a repeatable process for turning outreach into signed business.
Ongoing, embedded support for teams that need a strategic partner, not a one-off deck.
For travelers who want a trip that's actually planned, not just booked.
Door-to-door planning — flights, stays, and a daily rhythm that fits how you travel.
Not sure where to go? A working session to narrow it down to the right fit.
Coordinated travel for groups, honeymoons, and milestone celebrations.
A direct line to me while you're traveling, in case plans need to change.
Marketing support for a hair care products brand, from positioning through to campaign rollout.
A ground-up itinerary through Sri Lanka, built on local knowledge rather than a standard route.
A multi-country route built from firsthand travel across South America's mountains and coasts.
An Oceania itinerary drawing on local knowledge of the region's islands, reefs, and coastal towns.
Brand and growth support for a pet grooming business, built around local customer acquisition.
Marketing strategy for an independent designer, sharpening brand voice across her collections.
Ongoing marketing for a travel brand — campaigns that turn destination inspiration into bookings.
Marketing support for a travel marketing outfit, connecting their offering to the right audience.
"Treated our marketing plan the way you'd plan a trip — sequenced, realistic, and actually followed through on."
"I gave a rough idea of the trip I wanted and got back an itinerary that felt like it was written by someone who knew me."
"Direct, well-prepared, and easy to work with. Our campaigns looked completely different within a quarter."
Whether it's a business that needs a clearer strategy or a trip that needs an itinerary — send a few details and I'll follow up within two business days.