Branding · Portfolio
Belen Ugalde Studio
Belen won a three-year grant at Melbourne University to import artisan products. I designed her logo and built the portfolio that presents her work.
Boarding pass · No. AX-2026
Class · Founders & Travellers
I help entrepreneurs launch,
and women travel the world.
I'm Alexandra. I was born in Santiago de Chile and Melbourne has been home for eight years. For more than ten years I've been helping entrepreneurs gain confidence and come to life through their business, with websites and branding, and designing honest itineraries for travellers who want to feel a place rather than tick it off a list.
Passenger
Alexandra
From
SCL · Santiago
To
MEL · Melbourne
Seat
25+ countries
25+
Countries explored
3
Client brands built
10y
In business & travel
Client work
Businesses I've helped bring to life.
Website · Newsletter
Discovery Travel Marketing
I built their website and I look after the newsletter that keeps their audience connected.
Website · Newsletter
Movidas Journeys
A Latin American travel brand. I built the website, write the newsletter, and help tell the story of each destination.
Travel
Itineraries built from the road.
I design trips the way I like to travel: close to nature, in real contact with people, at a fair price.
Cambodia
Angkor Wat
Everest Base Camp trek, Nepal · proudest step
Khumbu icefall
Patagonia, southern Chile · proudest step
W Trek — Torres del Paine
Coming soon
My first signature itinerary
A women-friendly journey I've been shaping for years. Join the list and I'll write to you as soon as the dates open.
Get on the list
Khumbu region, Nepal · proudest step
Everest Base Camp — 5,364m
Khumbu, Nepal
Cold mornings, warm hearts
Easter Island, Chile
Rapa Nui — the moai
Patagonia, Chile
Grey Glacier
New Delhi and Mumbai, India
India Gate
On the map
Where I've been.
Over 25 countries across Latin America, the Middle East, Europe, Oceania and Asia. Hover a country to see what I did there.
Hover a highlighted country to see what I did there. These are the ones tied to the photos here; the full list is over 25.
About
Two passions, one practice.
One of the things I love most about this work is the moment an entrepreneur sees their website go live. Watching someone look at their own business for the first time is what keeps me building.
I had my own business too, and I learned a lot from it, so I know the feeling on the other side of the table. That's where the empathy comes from.
I also love the road. I'm an adventure traveller, drawn to hikes, nature and real contact with the people who live there. My proudest steps so far are Everest Base Camp in the Khumbu region of Nepal, the W Trek in Torres del Paine in Patagonia, southern Chile, and Fansipan in the Hoàng Liên Son range near Sa Pa in northern Vietnam. I travel solo and with friends, and I'd love more women to feel that same freedom, safely and honestly.
Outside of work I run. It's my great passion, and I volunteer as a guide for blind runners. I bake healthy treats for my friends, and I spent years as cabin crew, which is where my eye for hospitality and staying calm comes from.
My work sits between those two worlds: building brands for founders and building trips for travellers, with the same values on both sides.
Empathetic
I listen first. I had my own business, so I know the feeling.
Fair with locals
Every itinerary respects the people and the places we visit.
10+ years experience
In business, marketing and travel. Lived, not read.
Fair pricing
Honest value, and prices you can plan around.
Passenger notes
What people say afterwards.
Alexandra listened before she designed anything. She took my grant work and turned it into a logo and a portfolio that finally look like my studio. I felt supported the whole way, and I still get comments on the site.
Branding · Portfolio
Belen Ugalde
Belen Ugalde Studio, Melbourne
I came back from Sri Lanka with the feeling that every day had been thought about. The trains, the tea highlands, the places to stay. It was honest, well priced, and I never once felt unsafe travelling as a woman.
MEL · CMB · Sri Lanka
Client, Sri Lanka itinerary
Custom itinerary designed by Alexandra
Get in touch
Building a business or planning a trip?
I'd love to hear about your project, whether it's a website, a brand refresh, or the trip you've been thinking about for a while. I'm flexible with your time, and I always reply personally. Please let me know what you have in mind.